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In this case we are working with a sports brand that operates in the scandinavian market, with a massive competitor stack and some really price sensitive consumers - a classic red ocean market - and even in a recession market we managed to help them grow the online store 56% since June 2022

We scaled though it all: 

1. ‍Supply-chain issues,
2. Consumer-behavioral changes
3. A huge raise in energy prices in scandinavia
4. Multiple competitors that appeared and disappeared during the time frame
5. Bad marketplace deals

All of which contributed to the fact that we needed to think differently in terms of still continuing the growth to the business.

Disclaimers:

1. None of this have ever happened without the brand having super cool products, and a passionate team behind to deliver an fantastic customer experience.
2. We've been managing Meta Ads in the same time-period and the spend split has been 20/80 between Meta and Google
3. Spend on brand terms has been less than 1% of the overall spend in the time-frame
4. All brand terms has been excluded from Performance Max since it became possible

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Let's dig in ↓

The brand that had a large number of SKUs and inconsistent product performance in the past so we quickly identified two areas for improvement: Shopping structure and the Google Shopping Feed.

When we partnered was also the time when Performance Max was launched so we quickly began optimizing the shopping feeds and began applying a better product segmentation - it took some tries before we nailed the perfect structure due to the various price-levels (profit-levels also) but when we nailed it, it enabled us to control our bidding targets and spend allocation - we didn't look back after nailing this, and pushed hard since then.

We were also quick to utilizing zero-party data to enable Smart Bidding more signals about our existing customer base. This is were i see most brands fail in feeding their Google Ads account/campaigns with their own historical data.
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Overall, we believe that using a logical approach and proven workflows, combined with extensive Google Ads experience and high-level marketing psychology, is the key to success on Google Ads. We've seen significant growth in our client's niche, and we're confident that any brand can achieve similar success.

No case study is complete without a Shopify screenshot. So to round this one off, here's the Shopify screenshot